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Analytics that reached the evening news

Social media analytics consultation for the Ministry of Information, with output broadcast on national television.

ClientMinistry of Information
Period2016–2018
RoleConsultant
OutputBroadcast news segment

Analytics work usually ends in a dashboard somebody senior looks at once a month. This one ended on air.

What we did

  • Consultation in the field of social media analytics.
  • Consultation on social media strategy and policy.
  • Our products and services were used to generate reports broadcast in the news segment on Kuwait TV.

Producing trend analysis for broadcast imposes a standard that internal reporting does not: it has to be right, it has to be intelligible to a general audience, and it has to be ready before the bulletin.

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